They needed an iPad app that would be used in Duty-Free stores found in airports where users could quickly try on makeup using augmented reality, giving them a feel for how a particular product looks on them. The goal was to design a simple, easy-to-understand user interface that could be built for this purpose.
When an app is designed for use in a kiosk mode, the initial screen needs to grab a users attention. My initial work was designing a screen that could do that, while giving a user the option to view Clinique’s two unique applications and work great in both English and Chinese (simplified & traditional). While I only designed specifically within the Virtual Try On, I also took into consideration what the ClinicalReality app was designed for when recommending an attract screen for the kiosk.
When designing for a virtual experience, it is important to consider what the user is there for. In this situation, a user quickly wants to try on makeup, maybe seeing details about what they currently are viewing. It is very important in the VR/AR space to un-clutter the UI so a user can make the most out of the platform. I accomplished this in the designs by creating a streamlined, minimal UI.
The designs in this project also included starting points for V2 & V3 of the application, which would come later. Some of these features included sharing what a user had tried on via email or Whatsapp, and creation of pre-curated “Looks” that Clinique could build.
Working with VR/AR is an interesting challenge. It is so important to make the most impact possible with a small amount of screen real estate, because much of the users interest is outside of the UI. It is also a fun challenge to design multilanguage products!
Copyright 2022 • Designed & Built by Tyler Honeycutt • Built on Webflow
