I joined the Inspire Brand (BWW, Sonic, Arby's) working on version 2 of their mobile application and responsive websites. The focus during my time there was ensuring the maximum number of users could benefit from the updates we were making, which in turn increases revenue and retention.
In this role I worked as a product designer alongside branding, content, and research teams to deliver development ready designs. I designed complex user flows and interactions, I helped maintain and add to a multi-brand design system within Figma, and I designed many high-fidelity screens that were ready to hand off to developers to build.
Inspire Brands is a large, multi-brand, multi-national company in the food and beverage field. While working on version 2 of their digital offerings for Buffalo Wild Wings, Sonic, and Arby's, it was noticed that many designs in version 1 did not account for many users. Often times, interaction patterns did not include up to 30% of users that might be on a range of devices. A platform that does not account for 30%+ of its users is certainly not capitalizing on every engagement.
While many things were solved during this engagement, one thing that I personally take pride in is conducting research as to who 90%+ of Inspire Brands users would include, and designing solutions that included them. This meant investigating age groups, phone sizes, device usage, and more to determine rules that would be inclusive as possible. This effort will lead to Inspire Brands version 2 including more people than ever!
More than ever, including as many people as possible in digital products is incredibly important. Especially in a customer facing platform, expanding the users a company is including in their designs leads to a better brand image, a better product experience, and ultimately more money coming in.
Copyright 2022 • Designed & Built by Tyler Honeycutt • Built on Webflow
